Productising your services is an excellent way to get online and expand your reach. By creating a product out of your services, you can provide a clear value proposition to your potential customers and streamline your delivery process.
Here are some steps you can take to productise your services and get online:
- Identify your core services: Take a look at the services you currently offer and determine which ones are most in demand and have the potential to be turned into a product.
- Define your target audience: Determine who your ideal customer is for your product. This will help you tailor your marketing efforts and messaging to reach the right audience.
- Create a package: Develop a package that clearly defines what your product includes, such as the scope of work, timeline, and pricing. This can be in the form of a brochure or webpage.
- Develop a pricing model: Determine how you will price your product. This could be a one-time fee, a subscription model, or a tiered pricing structure.
- Talk about your product: Develop a landing page and create some social media buzz to promote your product. Make sure your messaging is clear and targeted to your ideal customer.
- Streamline your delivery process: Create processes and systems that enable you to efficiently deliver your product to your customers. This could include using project management software, setting up payment systems, creating templates and checklists to streamline your workflow.
By productising your services, you can establish yourself as an expert in your field, reach a wider audience, and provide a more efficient and streamlined delivery process for your customers.
What service could you productise today, to start building a suite of online products?